Sales & Marketing

Headquarter Sales:

Global Outlets Group enjoys long-standing relationships with virtually every leading brand and retailer. The company’s national platform, which boasts more than 100 offices, also provides superior coverage relative to smaller regional, multi-regional and quasi-national players. GOG's many connections, along with the size of its client portfolio, creates a greater presence in stores across the nation and, ultimately, more influence as it relates to introducing new products to the market, securing strategic shelf space and optimizing promotional activities.

GOG's Headquarter Sales division features retailer-aligned teams that develop and execute customized business plans for clients.

Offerings include:

Joint business planning
Customer alignment
Category management
Business planning
Category development
Planogram development
Space management
Business process solutions/Sales support

Center for Shared Business Intelligence:

GOG's industry-leading Business Intelligence (BI) division is the nerve center and catalyst behind the company’s data-driven strategies and optimization efforts. Staffed with more than 600 multi-disciplined experts, our BI teams work one-on-one with consumer goods manufacturers and retailers to generate insights that make a measurable difference.

Retail Analytics – GOG taps into a wealth of data resources, as well as its own shopper community, to glean localized insights specific to consumer audiences, brand category, channel and more. Through additional research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution and share-growth opportunities for clients.

Strategic Planning – Incorporating data-driven insights into thoughtfully designed phases of execution, GOG's strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes.

Optimization – Leveraging innovative technologies, GOG analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space.

Equally important, clients gain visibility into the value of GOG's data-driven efforts through a web-based dashboard. Fully automated with point-and-click capabilities, the dashboard includes valuable insights such as sales decomposition, account rankings, product velocity and distribution analysis.

Retail Services

GOG's retail teams are focused on bringing our clients’ sales plans to life in-store each and every day. We are keenly focused on maximizing client ROI by understanding which stores to go to and what activities to execute. Our rich retail experience enables us to collaborate with our clients to design customized retail solutions that meet the unique needs of their business.

The company’s nearly 20,000 retail associates are in stores every day, averaging 200,000 outlet visits every month. Each in-store associate is armed with advanced mobile technology that uses daily point-of-sale data to track, analyze and optimize in-store activities, establishing automation for a variety of complex processes while capturing critical information to drive faster, more effective results. Whether increasing speed-to-shelf of new products, gaining greater distribution of current products or ensuring correct out-of-stocks and voids, GOG's in-store team makes the company’s retail merchandising what it is — powerful.

GOG's Retail Services division focuses on three key areas:

Continuity Services – GOG ensures clients’ products have maximum visibility by optimizing sales displays, assisting with product rotation and placement, introducing new items, and ensuring accurate voids and out-of-stock corrections.
Resets and Mandated Work – GOG's in-store experience and understanding of planogram compliance ensures that every reset is accomplished to the retailer’s specification and time frame.
Projects – GOG offers a dedicated team to support clients’ special projects such as situational audits, product cut-ins, POP placement and resets. The company’s retail relationships and knowledge help to speed project work while ensuring there is no disruption to regular in-store activities.

Consumer Marketing:

GOG houses its own integrated sales and marketing agency to provide clients with innovative ways to engage consumers and drive purchases at every point along the shopper journey. The agency’s many offices across the U.S. and Canada complement GOG's vast footprint across North America and, subsequently, help create efficiencies as they relate to executing promotional activities in clients’ targeted consumer and channel-specific geographies.

GOG develops and implements branded experiences to consumers that drive sales for GOG clients, including:

Retail Promotions – Offering dedicated assisted selling, syndicated sales teams, associate training, in-store demos, retail shopper-tainment and pop-up retail.

Experiential Events – Providing sampling campaigns, music tours, talent management, sponsorship activation, retail events, B2B conferences and PR performances.

Shopper Programs – Including shopper marketing, consumer promotions, package designs and digital shopper marketing.

Content Marketing – Providing strategy and planning as well as creative production and execution of a range of content, including digital and social, as well as platform distribution and measurement.